Candidate for  Board Member At-Large

JoEllen Price Headshot

Keith Hoelscher

Senior Counselor

Angelo State University


TASFAA Activities, including committee service and offices held:

  • Membership committee chair, moderator, and served on several committees.


Other Professional Association Activities, including committee service and offices held:

  • Trellis Leadership Symposium participant and Leadership San Angelo 


Campus Activities:

  • Staff advisor for Greek organization on campus, Region 15 High School Counselor workshop organizer, College Goal Sunday lead, and on ASU's Judicial Hearing Committee. Presented at various ASU athletic events and other recruitment functions. Host family to multiple ASU students from South Korea and Italy. ASU Staff Senator for two terms and served on numerous committees.



  • Relay for life sponsor & volunteer, Right Choices for Youth, ACTS Retreat support staff, Boy Scouts mentor, YMCA Coach, Wall Project Graduation chair, Youth Orphan Hunt organizer, West Texas Boys Ranch fundraiser volunteer, Chamber of Commerce member and supporter.


From the Candidate:

I have a deep passion for financial aid and seek to expand my knowledge of our profession by serving on the TASFAA Board. I believe we never stop learning. I have worked in financial aid for 19 years and have seen many changes in our profession. I feel we have an opportunity to provide guidance to what comes down from our legislators, and as our TASFAA organization grows stronger, so does our message. I would like to contribute by sending that message of the importance of higher education to the thousands of students that, without solid leadership, won't be heard. I trust in hard work, honesty, exploring new ideas, and most of all, demonstrating compassion to help make dreams a reality for the students we serve.